{"id":3301,"date":"2014-10-23T13:34:43","date_gmt":"2014-10-23T17:34:43","guid":{"rendered":"http:\/\/kolajmagazine.com\/content\/?p=3301"},"modified":"2014-10-23T13:54:52","modified_gmt":"2014-10-23T17:54:52","slug":"alfred-steiner-joshua-liner-gallery","status":"publish","type":"post","link":"http:\/\/kolajmagazine.com\/content\/content\/collage-exhibitions\/alfred-steiner-joshua-liner-gallery\/","title":{"rendered":"Alfred Steiner at Joshua Liner Gallery"},"content":{"rendered":"

\"alfred-steiner-pegasus\"<\/p>\n

16 October-15 November 2014<\/p>\n

Alfred Steiner: “Likelihood of Confusion”<\/p>\n

Alfred Steiner’s works in “Likelihood of Confusion” are collage paintings. The show features\u00a0twelve works of watercolour on paper, two oil on medium-density fibreboard, and a\u00a0new piece from Steiner\u2019s \u201cAnti-Paparazzi\u201d series.<\/p>\n

For “Likelihood of Confusion”, Steiner reflects on the pervasive nature of media and advertising. Extending his project of reconstructing pre-existing graphic forms from carefully rendered naturalistic images, Steiner tackles trademarks, service marks, logos, and other indicia of origin. To do this, Steiner considers\u00a0the idiosyncratic contours comprising these marks and, using the Freudian technique of free association, replaces each contour with a similarly shaped image. The show\u2019s title, “Likelihood of Confusion”, takes its name from the legal standard for determining trademark infringement.<\/p>\n

This technique, while inherently hit-or-miss, nevertheless results in juxtapositions of images that suggest synchronicities among themselves but also in relation to the set of ideas associated with the underlying trademark. After transforming commercial logos and amassing various objects to comprise the underlying image, the viewer is challenged to decipher the original logo as well as find commonality between the objects and the underlying image.<\/p>\n

A Walther PPK pistol, a Princeton watercolour brush, a comb, a Christian Louboutin high heel, the skeleton of a human foot, an eggplant, a linoleum knife, a Bushmaster assault rifle, a Swiss Army knife with extended bottle opener, a barking seal, and a wishbone: these components are the reimagining of the Mobil Pegasus logo. Steiner exclusively sources imagery from the Internet, which he finds using image search tools, like Google Images. The artist claims he does this to achieve a semblance of authenticity with what has become the dominant source of imagery of popular culture. But because Steiner is a licensed lawyer with a background in intellectual property, it is probable that this practice\u00a0also engages the spectre of copyright infringement and the associated issue of fair use.<\/p>\n

Born in 1973 in Cincinnati, Ohio, Alfred Steiner currently lives and works in New York City. The artist graduated from Miami University with degrees in mathematics and philosophy, and then went on to
\nreceive a J.D. from Harvard Law School. Besides New York, Steiner has shown in his work in solo and group shows in Los Angeles and Copenhagen. His work is included in the West Collection and the curated registries of the Drawing Center and White Columns.<\/p>\n

(text adapted the gallery’s press materials)<\/p>\n

\n

INFORMATION<\/h3>\n

Joshua Liner Gallery<\/strong>
\n540 West 28th Street
\nNew York, New York 10001 USA
\n(212) 244-7415<\/p>\n

Hours:<\/strong>
\nTuesday-Saturday, 11AM-6PM<\/p>\n

MAP<\/a> | WEBSITE<\/a>\u00a0| FACEBOOK<\/a><\/p>\n

Image:<\/strong>
\nPegasus<\/em>
\nby\u00a0Alfred Steiner
\n43.5″x63.5″
\nwatercolour on paper
\n2014
\nCourtesy of\u00a0Joshua Liner Gallery, New York<\/p>\n","protected":false},"excerpt":{"rendered":"

16 October-15 November 2014 Alfred Steiner: “Likelihood of Confusion” Alfred Steiner’s works in “Likelihood of Confusion” are collage paintings. The show features\u00a0twelve works of watercolour on paper, two oil on medium-density fibreboard, and a\u00a0new piece from Steiner\u2019s \u201cAnti-Paparazzi\u201d series. For…<\/p>\n

Read more →<\/a><\/p>\n","protected":false},"author":6,"featured_media":3303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":""},"categories":[11],"tags":[],"jetpack_featured_media_url":"http:\/\/kolajmagazine.com\/content\/wp-content\/uploads\/alfred-steiner-pegasus.jpg","jetpack_shortlink":"https:\/\/wp.me\/p2QTD7-Rf","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":11093,"url":"http:\/\/kolajmagazine.com\/content\/content\/articles\/cutting-edge-2\/","url_meta":{"origin":3301,"position":0},"title":"Cutting Edge","author":"Christopher Byrne","date":"25 May 2021","format":"gallery","excerpt":"Masquerade by Rebecca Steiner8.625\"x12.75\"; collage using cut and pasted printed paper (sourced from magazines and newspapers); 2020. Courtesy of the artist. 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