Alma Larroca

Alma Larroca
Barcelona, Spain

STATEMENT

I believe in the image’s powerful and symbolic value to convey ideas. I am interested in illustration and art as a media in themselves, shaping a conceptual, rich and powerful visual language through their metaphors and nuances. I research combining techniques (analog and digital), to offer a visual response to the concept that needs to be communicated. I consider myself eclectic in my style and curious in my way of working, this is part of me and my work. I am especially interested in working on memory, the present that I build from memories lived, learned, even forgotten. I make assemblages and collages with materials that were previously discarded; by recycling them I re-signify them in a new work, where in turn the observer discovers their own interpretation.

BIO

I was born in Buenos Aires and am currently based in Barcelona. I’m a visual artist and illustrator specializing in mixed media, assemblage and digital art. I hold a degree in Graphic Design from the University of Buenos Aires (UBA) and studied traditional animation in AVEX Film School of Avellaneda. I taught graphic design at the UBA, and illustration at the BAU-Escola de Disseny. I participated in a number of exhibitions in Buenos Aires and Barcelona, and won prizes, such as the Junceda Award (APIC-Professional Association of Catalonian Illustrators) for illustrations published by Casa Viva magazine and the Award of Excellence (SNDE-Society for News Design Spain) for my illustrations in La Voz de Galicia newspaper.

Now I’m running collage workshops and developing my artwork as a visual artist, always interested in visual metaphor, mixing different kinds of materials and found objects, to give them a new life, to repurpose and resignify them.

ARTIST CONTACT

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