FROM KOLAJ #20
At this year’s Edinburgh International Festival (4-28 August 2017), five Artobotic machines popped up at secret venues all over town, loaded with artwork by emerging talent from across the United Kingdom and beyond. As organizer (and collagist) Denny Hunter, writes, “To kickstart the project, we invited leading artists like KennardPhillips and David Mach, RA to contribute some photomontage and collage. As the machines vend ‘blind’ there is a chance that a member of the general public could own a piece of art by them and, hopefully in doing so, generate publicity for the project and, more importantly, our emerging artists.”
During the Festival, Artobotic used augmented reality via the Zappar app (iOS and Android), which allowed buyers to “look inside” the machines and see what artworks were inside. Hunter said, “There was always a problem with how to show customers what kind of artworks were in the machine; now we can do this, customers simply download the app and simply flick through gallery!”
Artobotic is an ongoing project. Sales proceeds for each £10 box are split 70/30 between the artist and Artobotic. If you would like to participate and to learn more, get in touch with Artobotic via Facebook, Twitter or Instagram.
To learn more about the Edinburgh International Festival, visit the 2017 webpage HERE.