FROM KOLAJ 28
How MBLM Used Collage to Get the Feel
Since 2013, MBLM’s research arm publishes a Brand Intimacy Study. And for the past two years, they have been using collage to illustrate their ideas. Collage was not just an appropriate way to express emotional bonds visually, but also a great opportunity for MBLM’s designers to be very experimental and playful with an unconventional medium.
If you ever doubt the power of collage to communicate complex, emotionally intelligent ideas in a dynamic way, remember this story of how collage is being used in the research-driven marketing world.
MBLM, under its Lab Initiative, started the Brand Intimacy Report in 2013. The largest study of brands based on emotion, the survey seeks to understand how, from an emotional perspective, consumers bond with brands and the strength of those relationships. For the report, MBLM surveys approximately 6,000 consumers in the United States, Mexico and the United Arab Emirates. Learn more at www.mblm.com.